Genesis Maternity Store and Boutique in Roanoke, Virginia
Maternity clothing
Our maternity clothing line is designed with both comfort and beauty in mind, so you never have to choose between feeling good and looking good during pregnancy. From flowing dresses that flatter your growing bump to soft, supportive everyday essentials, each piece is carefully selected to make you feel radiant at every stage.
We focus on fabrics that stretch, breathe, and move with you—perfect for appointments, casual outings, or relaxing at home. We even have labor gowns.
Newborn clothes and accessories
Wrap your little one in comfort with our thoughtfully curated collection of newborn blankets and accessories. From the softest swaddles that mimic the warmth and security of the womb to buttery knit blankets perfect for snuggles, every piece is chosen with your baby’s comfort and safety in mind.
Our accessories—like cozy hats and delicate bows add both charm and practicality, keeping your baby warm, protected, and picture-ready. Crafted from breathable, baby-safe fabrics, these essentials are not only beautiful but also designed for everyday use.
At the birth boutique, we believe the little details matter. Our newborn blankets and accessories are more than just items—they’re keepsakes you’ll treasure as you welcome your baby into the world.
Vitamins, herbs, tinctures, teas
From prenatal vitamins and mineral blends to herbal teas, calming tinctures, and postpartum replenishment formulas, we offer natural solutions that complement your body’s changing needs. Whether you’re preparing for birth, supporting milk supply, or restoring strength in the fourth trimester, our wellness line provides gentle, evidence-based support for the motherhood journey.
Baby shower gifts and keepsakes
Celebrate life’s sweetest beginnings with our hand-picked baby shower gifts. From cozy newborn essentials and keepsake treasures to pampering treats for mom, our boutique offers thoughtful, beautifully packaged gifts that make every celebration unforgettable.
Breastfeeding supplies
Our boutique is designed to support mothers through every stage of their breastfeeding journey with products that combine function, comfort, and elegance. From nursing bras to soothing nipple balms, herbal teas, and high-quality breast pumps, we’ve curated essentials that empower moms to feel confident and cared for.
Pregnancy and postpartum necessities
Discover maternity must-haves designed for comfort and style—supportive belly bands, cozy loungewear, and natural body care that helps you feel radiant while expecting.
As you transition into motherhood, our postpartum collection surrounds you with care: soothing herbal sitz baths, recovery support items, mental health support items, and self-care luxuries that restore balance and strength. Each piece in our boutique is chosen with intention, blending practicality with beauty so you feel supported, pampered, and prepared for every stage of your journey.